Twice a year, Ipsos Mackay research (of which I am the director) conducts its Mind & Mood study, which is a snapshot of what Australians are thinking and feeling and provides n insight into changing trends and potential shifts in future attitudes.
Hugh Mackay, the found of Mackay research, started Mind & Mood in 1996 and they have been conducted annually ever since. This year we decided to do them twice a year – once just isn’t enough.
And indeed the mood in March of this year, when we did our first Mind & Mood, was significantly different than the mood in September. In March all the talk across the wide variety of affinity groups we conducted was about the GFC and job insecurity. In the September fieldwork, the GFC was barely mentioned.
For more information about the content of this recent report, see George Megalogenis’ story on the front page of The Australian yesterday.
http://www.theaustralian.news.com.au/story/0,25197,26283950-601,00.html
His op ed provides some interesting analysis.
http://www.theaustralian.news.com.au/story/0,25197,26283230-5013592,00.html
How can we go from doom and gloom to ‘what recession’ in under a year? Well, the endless optimism of Australians might be part of it. Our continuing sense we are lucky, blessed to be living here. But also low unemployment rates and until recently low interest rates have had something to do with it. If things continue as they have since mid year I predict Australians will look back at 2009 as the year we dodged the bullet.
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